boston matrix analysis meaning in English
波士顿矩阵法
Examples
- Based on relevant information from the competitive environment through market investigation , quantitative and qualitative analysis , swot and boston matrix analysis , this article analyzes the demand and competitive , and thus make out the marketing strategy . the paper consists of five chapters , the main topics is demand and competitive , and marketing strategy
本文通过市场调研方式获取竞争环境中行业相关信息，利用定量分析与定性分析相结合的方法，运用swot分析法和波士顿矩阵分析法等手段，对山东市场进行市场需求分析与竞争能力分析，做出山东公司的市场营销战略决策。